It is worth noting that the Chinese brand tires companies increasingly focus on brand promotion, and overseas mergers and acquisitions may well be a good policy.

 

By 2015, China Chemical Industry Group spent € 7.1 billion acquisition of the international tire giant Pirelli, the tire industry in China has become more typical successful merger.

 

In March this year, Pirelli and Aeolus Tyre China's chemical industry to determine the restructuring plan, Aeolus Tyre will be playing a focus on industrial tire business, based in China, listed in China and the world influence of large international companies.

 

Professionals that enhance research and innovation capacity, the Chinese enterprises to enhance brand tire brand of the fundamental path.

 

Almost all international big names have had major inventions of the world tire industry made significant contributions.

 

For example, Goodyear invented vulcanized rubber method, Dunlop invented the pneumatic tire, Michelin invented the detachable tire and radial tire, and put forward the concept of green tires.

 

Overall, the Chinese tire brand with international big under a high in the test, can be said to show the effectiveness of transformation and upgrading in recent years.

 

But passenger car tire market, product image China brand tires need to be further improved, clearly still long way to go.

 

Currently, the merger and reorganization of China brand tire industry is accelerating, it will be a process of Ebb Tide. Who can stand out and be seen.