Software Download
Where the gap between Chinese and foreign tire brands?
2016-05-11 09:01:48
Most people have a "fawning" consumer preferences that foreign brand products must be better than Chinese brands. And not long ago CCTV Financial Channel "consumer advocate" program broadcast of a program, then let a lot of people by surprise.
The test results show - in security, the performance of Chinese brand tires is not bad, even far beyond the individual internationally renowned big in many ways.
It is worth noting that this is CCTV in China Automotive Technology and Research Center Yancheng automobile proving ground to make professional tests, the results should have a certain authority and impartiality.
Currently, one third of the world tire production comes from China, but according to China Rubber Industry Association statistics, the Chinese enterprises in the domestic passenger car tire brand tire market share of only 35%, most of the market share of foreign brands tire business occupy.
Since the test results of the Chinese brand tires with big international match, then why in the passenger car tire market share of the gap yet so very different?
Supporting capacity "deficiencies"
China brand in the passenger car tire market lower matching rate, is the key reason for this strange phenomenon.
Tire market is divided into supporting the market and the replacement market, the two complement each other, symbiosis long. In contrast, supporting the market higher requirements on tire brand, replacing the market value is more cost-effective.
Under normal circumstances, supporting the tire companies will enter the market to target. Because it means not only the brand image and market position, but also a steady supply needs, but also promote their sales in the replacement market.
Statistics show that the proportion of sales in the global tire market and supporting the replacement market is 2: 1, China is 3: 2, the developed countries is 3: 7.
That is, the Chinese tire market sales mostly in supporting the market to achieve.
It is understood that, in the passenger car original equipment tire brand to enter China's vehicle prices only 5 million or less micro-car market, 50,000 yuan more than the basic models do not support.
The reason is, to a certain extent with the Chinese auto industry "heavy vehicle, light parts, heavy commercial vehicles, light passenger cars," the historical background, which directly led to the Chinese brand tires in the passenger area of supporting capacity "deficiencies."
Commercial tire force to "only alternative"
In the "acquired development", the Chinese brand tire business has experienced rapid growth over the past decade, the main beneficiaries of truck and bus tires, OTR tires and other fields.
Like many domestic manufacturing industry, China is the tire brand in the domestic real estate, infrastructure construction speed background, relying on low-cost, low-cost squeeze the market.
Moreover, the passenger car tire market has long been supporting the formation inherent to multinational brands as the leading supplier of systems, not overnight can easily enter.
Chinese enterprises in brand tires for commercial vehicles, engineering machinery, power and actually no choice.
Chinese brands too "young"
Original tire joint venture, have largely been Michelin, Bridgestone, Goodyear, Hankook, Kumho and other foreign brands monopoly.
Especially in the Japanese and Korean-based joint venture among the preferred suppliers of major components are basically Japanese and Korean enterprises.
Japanese and Korean series is also a major component suppliers to provide matching funding for the Japanese and Korean car manufacturers, their partnership more closed.
Weak brand power is another important reason for Chinese brand passenger car tires inaccessible matching system, it would also have a greater impact on the replacement market.
Compared with the international big-name, Chinese brand tire companies are substantially more "younger." This means that they For existing support system, are newcomers.
OEMs and supporting cooperation between enterprises and parts, usually through accreditation, laboratory testing, site assessment, trial and small to high volume purchasing and a series of cumbersome procedures, often takes a long time.
Once the matching system is established, OEMs reluctant to change suppliers easily, because the conversion of the reconstruction costs will be high.
Obviously, as a latecomer, Chinese tire brands and international big companies want to replace the passenger car business supporting the establishment of relations, is not easy.
The test results show - in security, the performance of Chinese brand tires is not bad, even far beyond the individual internationally renowned big in many ways.
It is worth noting that this is CCTV in China Automotive Technology and Research Center Yancheng automobile proving ground to make professional tests, the results should have a certain authority and impartiality.
Currently, one third of the world tire production comes from China, but according to China Rubber Industry Association statistics, the Chinese enterprises in the domestic passenger car tire brand tire market share of only 35%, most of the market share of foreign brands tire business occupy.
Since the test results of the Chinese brand tires with big international match, then why in the passenger car tire market share of the gap yet so very different?
Supporting capacity "deficiencies"
China brand in the passenger car tire market lower matching rate, is the key reason for this strange phenomenon.
Tire market is divided into supporting the market and the replacement market, the two complement each other, symbiosis long. In contrast, supporting the market higher requirements on tire brand, replacing the market value is more cost-effective.
Under normal circumstances, supporting the tire companies will enter the market to target. Because it means not only the brand image and market position, but also a steady supply needs, but also promote their sales in the replacement market.
Statistics show that the proportion of sales in the global tire market and supporting the replacement market is 2: 1, China is 3: 2, the developed countries is 3: 7.
That is, the Chinese tire market sales mostly in supporting the market to achieve.
It is understood that, in the passenger car original equipment tire brand to enter China's vehicle prices only 5 million or less micro-car market, 50,000 yuan more than the basic models do not support.
The reason is, to a certain extent with the Chinese auto industry "heavy vehicle, light parts, heavy commercial vehicles, light passenger cars," the historical background, which directly led to the Chinese brand tires in the passenger area of supporting capacity "deficiencies."
Commercial tire force to "only alternative"
In the "acquired development", the Chinese brand tire business has experienced rapid growth over the past decade, the main beneficiaries of truck and bus tires, OTR tires and other fields.
Like many domestic manufacturing industry, China is the tire brand in the domestic real estate, infrastructure construction speed background, relying on low-cost, low-cost squeeze the market.
Moreover, the passenger car tire market has long been supporting the formation inherent to multinational brands as the leading supplier of systems, not overnight can easily enter.
Chinese enterprises in brand tires for commercial vehicles, engineering machinery, power and actually no choice.
Chinese brands too "young"
Original tire joint venture, have largely been Michelin, Bridgestone, Goodyear, Hankook, Kumho and other foreign brands monopoly.
Especially in the Japanese and Korean-based joint venture among the preferred suppliers of major components are basically Japanese and Korean enterprises.
Japanese and Korean series is also a major component suppliers to provide matching funding for the Japanese and Korean car manufacturers, their partnership more closed.
Weak brand power is another important reason for Chinese brand passenger car tires inaccessible matching system, it would also have a greater impact on the replacement market.
Compared with the international big-name, Chinese brand tire companies are substantially more "younger." This means that they For existing support system, are newcomers.
OEMs and supporting cooperation between enterprises and parts, usually through accreditation, laboratory testing, site assessment, trial and small to high volume purchasing and a series of cumbersome procedures, often takes a long time.
Once the matching system is established, OEMs reluctant to change suppliers easily, because the conversion of the reconstruction costs will be high.
Obviously, as a latecomer, Chinese tire brands and international big companies want to replace the passenger car business supporting the establishment of relations, is not easy.